Everything in one place — the business case, the market work, the plan, the pitch deck, and a running inventory of ideas and open questions. Rewritten after the four-way meeting on 5 August 2026, which changed the order of a good deal of it. This is a working draft, not a pitch. Argue with it.
What we're actually selling, to whom, at what price, and why now. The two commercial models — deliverables-based and outcomes-based — the unit economics, and an honest list of what would have to be true for this to work.
Open →How big the field service market actually is, what the incumbents charge, where the $2–3M band sits, and the specific gap Dirk named: nobody is building for the technician in the truck.
Open →The sequence rebuilt around access-before-offering, and a live task tracker you can edit right on the page. Seven tasks have owners because someone committed on the call; everything else is deliberately unassigned.
Open →Two running inventories. Business ideas we want to keep but not act on yet, and the questions we haven't answered. Add to either directly on the page.
Open →The customer-facing website, expanded to include the field service offerings we discussed. Simulated pricing. This is what a client would see — and it predates 5 August, so read it as an artefact rather than a position.
Open →A straw-man deck as a starting point for Gus — fourteen slides with speaker notes, downloadable as PowerPoint, plus an honest list of the four places it is weakest.
Open →The 5 August meeting that reordered the plan, and the two 31 July calls underneath it — with the quotes worth keeping.
Open →How this works. The written pages — business case, market, the meeting notes, the pitch deck — are refreshed by Eduardo; ask and they update within a minute or two.
The task tracker and the ideas and questions inventories are shared and live. Edit them directly in the browser and your change is saved to a database the moment you make it, visible to everyone else straight away. No publish step, no waiting, no telling anyone. The page also refreshes itself every twenty seconds, so if someone changes a status while you have the tab open, you'll see it — and it will never overwrite something you're in the middle of typing.
Each of those pages shows its connection state underneath. Green means you're synced with the team. If it ever says offline, your edits are still kept safely in your own browser, but they won't have reached the others — reload once you're back online.