Everything for the venture in one place — the business case, the market work, the plan, and a running inventory of ideas and open questions. Built from the two calls on 31 July 2026. This is a working draft, not a pitch. Argue with it.
What we're actually selling, to whom, at what price, and why now. The two commercial models — deliverables-based and outcomes-based — the unit economics, and an honest list of what would have to be true for this to work.
Open →How big the field service market actually is, what the incumbents charge, where the $2–3M band sits, and the specific gap Dirk named: nobody is building for the technician in the truck.
Open →The 90-day sequence, who owns what across the three of us, and a live task tracker you can edit right on the page — owner, status, and notes.
Open →Two running inventories. Business ideas we want to keep but not act on yet, and the questions we haven't answered. Add to either directly on the page.
Open →The customer-facing website, expanded from the original solo version to include the field service offerings we discussed and all three of us. Simulated pricing. This is what a client would see.
Open →The interpreted notes from both calls on 31 July — the gap, the pain, the target customer, the pricing thinking, and the lines worth keeping.
Open →How this works. The written pages — business case, market, the call notes — are refreshed by Eduardo; ask and they update within a minute or two.
The task tracker and the ideas and questions inventories are shared and live. Edit them directly in the browser and your change is saved to a database the moment you make it, visible to everyone else straight away. No publish step, no waiting, no telling anyone. The page also refreshes itself every twenty seconds, so if Dirk changes a status while you have the tab open, you'll see it — and it will never overwrite something you're in the middle of typing.
Each of those pages shows its connection state underneath. Green means you're synced with the team. If it ever says offline, your edits are still kept safely in your own browser, but they won't have reached the others — reload once you're back online.