⚠️ MOCKUP — simulated offerings and illustrative pricing, for team review only. Back to the workspace
Field service operations · Houston · Austin · Remote nationwide

Focus on making shoes. We'll help you run the business.

Your technicians are good at the work. They're not good at paperwork, and they shouldn't have to be. We capture what happens in the field, push it straight into your accounting system, and get your invoices out the same day — so you stop losing money between the job and the payment.

Built forField service firms, 10–50 people
Live inWeeks, not quarters
Two ways to payFixed fee, or a share of what we create
AccountableNamed people, not a support queue
Where we learned this
AccentureGoogleDeloitteHPHCL
The problem

The money leaks between the job and the invoice

Not in the work. Your people do the work well. It leaks in the twenty minutes nobody accounts for.

A technician finishes a call. He knows what he replaced, roughly how long it took, and whether he'll need to come back. Some of that gets written down. Most of it lives in his head until Friday, when somebody in the office tries to reconstruct a week's worth of jobs from memory and a handful of photographs.

Then the predictable things happen:

None of this is a technology problem in the usual sense. It's a capture problem. The information exists — it's standing in someone's kitchen holding a wrench. The job is getting it out of his head and into your systems without making his day harder.

What we do

Start where it hurts. Expand when it's working.

Everything begins with capture in the field. Everything else is what becomes possible once that data is clean and arriving on time.

Start here

Field Capture

Your technician photographs the unit, taps the parts he used, and hands the phone over for a signature. Thirty seconds, no typing. The job card is complete before he's back in the truck.

  • Photo-first — the camera does the data entry
  • Parts and hours from your own price book
  • Customer signs on the phone
  • Works with no signal, syncs later
$12,000–$25,000
Plus monthly support. Illustrative.
Build

Quote to Cash

The completed job becomes an invoice automatically — priced from your rules, posted to QuickBooks or your ERP, sent the same evening. No re-keying, no Friday reconstruction.

  • Job card straight to invoice
  • Posts into your accounting system
  • Parts drawn against inventory
  • Costs land on the right job
$15,000–$30,000
Usually the biggest single win.
Build

Estimates in an Hour

Photographs and a voice note from site become a priced, branded estimate while the customer is still deciding. The firm that quotes first usually wins the job.

  • Photo and voice-note intake
  • Priced from your cost book and margins
  • Branded PDF, e-signature
  • Writes back to your CRM
$10,000–$20,000
Highest impact on revenue, not cost.
Build

The Back Office

Invoice and document processing, accounts payable and receivable, supplier bills read and coded automatically. The administrative work that grows with your headcount but shouldn't.

  • Supplier invoices read and coded
  • AP and AR chase sequences
  • Exception queue for anything uncertain
  • Month-end that closes on time
$12,000–$28,000
Plus monthly managed service.
Build

The Phone, Answered

Every call answered, qualified, and booked into your existing schedule — including at 9pm on a Sunday. Real emergencies reach you. Everything else is handled and waiting in the morning.

  • After-hours and overflow coverage
  • Books into your scheduler directly
  • Your escalation rules, not generic ones
  • Morning digest of everything that came in
$8,000–$18,000
Plus monthly. Pays for itself on missed calls.
Ongoing

Owner's View

Which jobs made money. Which customers cost you. What's owed and how old it is. Cash for the next thirteen weeks. Ask it in plain English instead of waiting for a month-end pack.

  • Job and customer level margin
  • Technician utilisation and recovery
  • 13-week cash view
  • Questions answered in plain English
$10,000–$22,000
Best after capture is running.
Every engagement

Somebody stays accountable

Automation nobody watches is a liability. Every build comes with a named person responsible for it — monitoring, tuning, and answering the phone when a supplier changes their invoice format at 2am. $2,000–$6,000 per month depending on what's running. This is not optional and we'd rather not work with anyone who wants it to be.

How it works

Four steps, and you can stop after any of them

A conversation

Thirty minutes, free. You tell us where the week goes. We tell you honestly whether it's worth fixing — and sometimes the answer is that a $50-a-month product already does it, in which case we'll say so and send you the link.

We measure the leak

Two weeks. We ride along, watch how jobs actually get recorded, and put a number on what it costs you — in days to invoice, in parts never billed, in hours never recovered. You keep that analysis whether or not you hire us.

We build the narrow thing first

Not a platform. One workflow, working end to end, live with real technicians in weeks. If your crew won't use it we'd rather find that out on a small build than a large one.

We expand and we stay

Once capture is running, everything downstream gets easier — invoicing, estimating, the back office, the numbers. We add the next piece when the last one has proven itself, and somebody stays responsible for all of it.

Pricing

Two ways to pay. Pick whichever you're comfortable with.

Most firms in this business will only offer you one. We think you should choose.

Option one

Fixed fee

A defined scope, a fixed price, paid against milestones. You see each piece working before the next payment. Straightforward, predictable, and easy to get through whoever approves your spending.

  • Know the total before you start
  • Paid on delivery, not in advance
  • Monthly support quoted separately
From $12,000
Per workflow. Illustrative.
Option two

You've got nothing to lose

Little or nothing up front. We agree what we're going to improve and how we'll measure it, then we take a share of what we actually create. If it doesn't work, you don't pay for it.

  • No capital outlay to start
  • We carry the delivery risk
  • Our incentive is your result
Share of value
Needs an agreed baseline first.

Why we're willing to do the second one. Because our incentive should be to make you succeed. The more you grow, the more we make — and if we can't move your numbers, we haven't earned anything. Most vendors sell you a licence and leave the risk with you. We'd rather share it.

Who we are

Three people who have run the systems behind much larger businesses

Between us we've spent careers inside the finance and operating systems of Google, Accenture, HP and Deloitte. We're applying the same thinking to companies where it actually changes someone's week.

EH
Build & delivery

Eduardo Haddad

Dripping Springs, Texas

Thirty years in finance and systems transformation at Deloitte, HP and Google, including one of the largest ERP finance transformations in technology. At Google his teams shipped production AI that replaced manual invoice entry across procurement and accounts payable. He builds the systems himself.

DoesProduct, automation, and the financial architecture underneath it.
DV
Integration & enterprise

Dirk van der Merwe

Houston, Texas

Managing Director at Accenture, where he designs and delivers complex ERP transformation programmes. Previously global SAP digital innovation lead at HCL and a solutions architect at Hewlett Packard Enterprise, working with companies including Coca-Cola, Disney and P&G.

DoesMakes it talk to whatever you already run. That's the hard part.
A
Operations & client service

Albert placeholder

To be confirmed

Placeholder pending Albert's confirmation. Spent his career serving small and mid-sized service businesses — the back office, the books, and the operational reality of running a company at this scale. He knows what actually happens in these businesses, which is a different thing from knowing what should happen.

DoesKnows your business because he's spent years inside businesses like it.

Why it matters that there are three of us. Most people who can build this have never run a back office. Most people who understand your back office can't build. And most people who can do either have never made enterprise software talk to a small company's accounting system. You need all three, and it is genuinely hard to find them in one room.

Straight answers

What people ask

My guys won't use it. They don't use anything.

That's the right worry and it's the one we design around. If capture takes more than about thirty seconds or requires typing, it fails — we've seen it fail. So the technician's part is photographs and taps, no keyboard, and it works with no signal. Before we build anything, we put a rough version in front of your crew and watch what they do with it. If they won't use it, we'd rather learn that in week two than month six.

How is this different from ServiceTitan or Jobber?

Those are products; you buy a licence and the implementation risk is yours. We're a service — we build around how your business already works, make it talk to your existing accounting system properly, and stay accountable for whether it's actually used. If a good off-the-shelf product genuinely solves your problem, we'll tell you to buy it. Frequently the issue isn't the scheduling software, it's that nothing downstream of it is connected.

Do I have to replace what I already have?

No, and we'd usually advise against it. Most of the value comes from connecting what you already own rather than replacing it. If you're on QuickBooks and a scheduling tool, that's a fine foundation — the gap is normally between them.

Is this going to cost my bookkeeper her job?

No. What goes away is the re-typing, the Friday reconstruction, and the chasing. She stops being a data entry clerk and starts being someone who can tell you which customers are worth keeping. In practice the companies that do this well don't shrink their office — they stop needing to grow it as they add trucks.

What happens to my data?

It stays yours, and we'll tell you exactly which systems connect and what leaves your building before anything is signed. Where we use AI models, we use commercial terms under which your data is not used to train anything. Where you'd rather everything stayed in your own cloud account, we'll build it that way instead.

How long before something actually works?

Two weeks to measure, then typically four to eight weeks to a first workflow running with real technicians. The slow part is almost never the building — it's getting credentials, approvals, and straight answers about how the current process really works.

Get in touch

Tell us where the week goes

Thirty minutes, no charge, no deck. If what you need isn't something we should build, we'll say so on the call.

Direct

hello@meridian.example

Houston and Austin, on site.
Remote anywhere in the US.

What to expect

A conversation about your business, not a product demo. If it's a fit we'll propose two weeks of measurement. If it isn't, you'll get a straight answer and a suggestion.