Everything for the venture in one place — the business case, the market work, the plan, and a running inventory of ideas and open questions. Built from the two calls on 31 July 2026. This is a working draft, not a pitch. Argue with it.
What we're actually selling, to whom, at what price, and why now. The two commercial models — deliverables-based and outcomes-based — the unit economics, and an honest list of what would have to be true for this to work.
Open →How big the field service market actually is, what the incumbents charge, where the $2–3M band sits, and the specific gap Dirk named: nobody is building for the technician in the truck.
Open →The 90-day sequence, who owns what across the three of us, and a live task tracker you can edit right on the page — owner, status, and notes.
Open →Two running inventories. Business ideas we want to keep but not act on yet, and the questions we haven't answered. Add to either directly on the page.
Open →The customer-facing website, expanded from the original solo version to include the field service offerings we discussed and all three of us. Simulated pricing. This is what a client would see.
Open →The interpreted notes from both calls on 31 July — the gap, the pain, the target customer, the pricing thinking, and the lines worth keeping.
Open →How this works. The pages are static and get refreshed by Eduardo — ask and they update within a minute or two. The task tracker on the Plan page and the ideas and questions inventories are editable directly in the browser, so anyone can add or change something without waiting on a publish. Right now those edits save to your own browser only; once we wire the shared database they sync across all three of us.